Search Engine Optimization

Search engine optimization is the process of significantly increasing a website’s ranking among major search engines such as Google, Bing, Yahoo! and Ask.com. Spring Internet Marketing understands how search engines seek out and interpret web sites and what rules they use to evaluate whether a web page is relevant to a specific search term. We use this knowledge to attain optimal search engine compatibility.  Click here to learn how to get your website found on Google.  This is not that difficult and can be a cost effective way to gain more traffic to your website.

Why use Search Engine Optimization?
Search engine optimization is the most important component to any Internet Marketing campaign.

86% of Internet users find what they are looking for by using a search engine and 99% of these users don’t go past the Top 10 results. Search engine optimization is about achieving top rankings in major search engines so Internet users can find your business.

Spring Internet Marketing offers a full range of optimization services including keyword research, content optimization, site optimization, and link building.

Research
The first crucial step to search engine optimization is to understand the keywords your target customers are using. As part of the research, we assess keyword effectiveness, traffic potential, complimentary terms, and multiple keyword phrases. By working with you we select the critical keyword(s) designed to best grow your online business.

Content Optimization
Our optimization team will perform a qualitative and quantitative analysis to see where your website may be weak in content. We will analyze the amount of content on a page, as well as the keyword density (how many keywords are on a page), keyword proximity (how close certain keywords are to the top of the page, as well as to other keywords) and strategic keyword placement (where the keywords are located on a page). Additionally, Spring Internet Marketing will develop relevant and strategically optimized new content to support your targeted keywords.

Site Optimization
Search engines use crawler software or automatic “bots” to constantly explore for new or updated websites. Spring Internet Marketing will ensure your site is primed to be “read” by the search engines. Having a uniquely optimized Title on each page is critical for obtaining the best possible placement within search engine results. When the Title and Meta Tags properly reflect the content on each web page the potential ranking of that page increases when searched for. Our optimization team will develop and implement new Title and Meta Tags to dramatically boost your website’s ranking.

Link Building
Link building is an absolute must to achieve high website rankings organically. To enhance your website’s popularity, Spring Internet Marketing will increase the quantity and quality of links pointing to your website. These links will only be from related web pages that deal with the exact content of your website. This is a cost effective way to optimize and market your site.