Pay-Per-Click Management
Given the positive returns that many companies have enjoyed from search advertising, it’s no surprise that Pay-Per-Click in 2010 accounts for an estimated 61% of all online marketing spend in the U.S., according to a report by independent research firm Forrester Research*.
Some 80% of companies use search advertising, and this number is expected to grow.
Pay-Per-Click (PPC) is a form of Internet search advertising where advertisers only pay when a user actually clicks on their ad. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword matching an advertiser’s keyword list, the advertisements get displayed. Such advertisements are called sponsored ads, and they usually appear to the top and right of the “natural” or organic results on search engines. Spring Internet Marketing offers top-quality PPC management services designed to boost click-through-rates (CTR), lower minimum bids, improve the quality of the ad copy and landing pages, and to ultimately deliver maximum return-on-investment (ROI).
Spring Internet Marketing will work with you to reach more customers through keyword campaigns. Our consulting services are designed to clarify goals with PPC and to ultimately deliver maximum return-on-investment (ROI). Desired outcomes are:
- Develop and optimize search advertising campaigns on Google, Yahoo!, and Bing
- Boost click-through-rates (CTR)
* Forrester Research, inc., “US interactive Marketing Forecast, 2009 to 2014,” July 2009.