Two major factors for achieving top rankings in major search engines are quantity of content and quality of content. Quantity of content: the more textual-based content a website has, the higher a website will organically rank.
Equally as important as the quantity of content pages, is the quality of the content. Quality of content is defined as being unique, original, optimized, and rich in both text and keywords.
Search engines and visitors read the textual content on your site with different emphasis:
- Search engines like Google judge websites by, among other things, how their content is formatted
- Visitors look for content to be compelling, original, and relevant (helpful). Your content must contain valid keywords that are relevant to what your targeted visitors are searching for.
Ideally, content on website pages includes keywords used in prominent ways: page titles, headings, bold text, within anchor text of links, etc.
Spring Internet Marketing helps you build and optimize keyword-rich content that appeals to search engines and to your customers.