How to get your videos seen

Facebook and Twitter are the fastest – growing referral sources to video content.  This is according to latest statistics from a Brightcove / Tube Mogul report.

Video stream growth continues as more publishers and more businesses and more people strive to get their video viewed.

Here’s a list of the top Video Share Websites (TopTenREVIEWS.com):

• YouTube
• Metacafe
• Break
• Google Video
• Dailymotion
• Yahoo! Video
• Revver
• Vimeo
• vidiLife
• Stickam

TubeMogul is a popular video sharing aggregator which helps post videos on multiple video sites including: YouTube, Blip, Veoh, Howcast and Hulu.  TubeMogul claims to easily automate video distribution to multiple venues within seconds.  Videos with links to your primary site can help search engine optimization and could improve your site’s organic search rankings.

Here’s an interesting statistic: less than 1 in 3 videos is viewed to completion.  What does this mean for you:  put critical information at the front end of your video (such as contact info or website URL) and not just at the back end of the video clip.

Magazines and newspapers post more videos online than other media sources.  However, embedding video on third-party sites for magazines has not become a critical component of video distribution.  94% of video view of magazine content occurs on the brand’s own site while 6% occurs via embedded code elsewhere.  Newspaper results are similar.