Viral marketing
Viral Marketing is a hot, powerful, discipline – make an informed choice
Viral Marketing may be the most misunderstood discipline in new media. If you seek a Viral Marketing solution without understanding what Viral Marketing is, then you and your company risk:
- foolishly spending your money
- wasting your time
- falling short of your desired results
We will position you to avoid these pitfalls with Viral Marketing consulting services.
Information about Viral Marketing
An excellent book written by Malcolm Gladwell, The Tipping Point, is a wonderfully popular and enticing read regarding Viral Marketing. In the book Gladwell explains the social epidemics that surround us. It comes in from a completely fresh angle and will arm you with the understanding you require to execute, or commission, a good viral agent.
“This book should become required reading for marketing professionals. While an interesting read from a social studies perspective, The Tipping Point reveals how big-time marketing campaigns can be a lot less important than more creative word-of-mouth and Viral Marketing techniques.” – Excerpt from an Amazon review.
What is Viral Marketing?
Viral Marketing isn’t a thing; it describes a process, philosophy and effect. If you have a picture in your mind of an exciting object or offer that is intended to spread like wildfire via the Internet, then what you’re really thinking of is a viral agent.
A viral agent is an item, article or experience intended to initiate a dual positive reaction. Reaction #1 involves the recipient forwarding the item, article or experience to an associate. Reaction #2 is the recipient buying into your message (for ex. – attracting them to your website).